Social Media Toolkit
What is WPSI?
The Women’s Preventive Services Initiative (WPSI) is a coalition of national health professional organizations and patient advocates with expertise in women’s health tasked with developing, reviewing and updating recommendations for the Women’s Preventive Services Guidelines. WPSI recommendations adopted by the U.S. Department of Health and Human Services, Health Resources and Services Administration (HRSA), help ensure that women receive a comprehensive set of preventive services without having to pay a co-payment, co-insurance or deductible. The WPSI’s purpose is to improve adult women’s health across the lifespan. This five-year cooperative agreement is funded by HRSA and was awarded to the American College of Obstetricians & Gynecologists (ACOG) in 2016 and 2021.
Why should you use this toolkit?
This toolkit is designed to equip partner organizations, communications and marketing professions, clinicians, office managers, patient advocates, and more with various communication tools that make it easy to raise awareness about quality health care for women and ensure quality preventive health care for every woman across the lifespan. Help us inform health care clinicians about the WPSI’s resources and recommendations by using hashtags, messages, and graphics on your organization’s social media platforms.
How can you help raise awareness about WPSI on social media?
- Follow @TheWPSI on Instagram, LinkedIn, X (formerly Twitter), and Facebook, and share our posts
- Copy and paste the suggested social media posts or create your own using information from this toolkit and/or WPSI’s website.
- Add the #TheWPSI or #WPSI hashtag to relevant social media posts about WPSI resources and recommendations, and don’t forget to tag us!
Which hashtags should you use when sharing WPSI content?
When posting about WPSI, use at least one of the following hashtags: #TheWPSI, #WPSI, #WomensPreventiveServices, #WomensPreventiveHealth, #PreventiveHealth, #WellWoman
Social Media Kit
Download our full Social Media Kit here:
What should you post about WPSI?
You can post about WPSI’s recommendations, resources, any collaboration between WPSI and your organization, and more. Please feel free to share any content that has already been posted on WPSI’s social media and website. If you would like to support WPSI but are unsure of what to post or would like more information (including additional content and images), please reach out to WPSI’s Communications Administrator, Dashané James at djames@acog.org.
Here are some sample posts you can copy and share about our program:
Sample Post #1
Learn how @TheWPSI supports all clinicians who deliver preventive services to women by equipping them with the resources they need at womenspreventivehealth.org.
Sample Post #2
Looking for clinician-based guidance on preventive health topics like Urinary Incontinence, Diabetes In and After Pregnancy, Obesity in Midlife Women, and more for women across the lifespan? Visit womenspreventivehealth.org/recommendations/ to see what @TheWPSI recommends
Sample Post #3
(Well-Woman Chart)
See what preventive service your patient should receive this year based on their age, status, and risk factors. Learn more about @TheWPSI’s comprehensive tool: womenspreventivehealth.org/wellwomanchart/
Sample Post #4
(WPSI’s Billing and Coding Guide)
Use @TheWPSI’s Coding Guide to ensure you and your patients are benefiting from the covered preventive services supported by the Health Resources and Services Administration (HRSA). Download the coding guide now: womenspreventivehealth.org/wpsi-coding-guide/
Sample Post #5
(How I Practice Video)
Looking for ways to incorporate @TheWPSI’s recommendations into your practice? Check out the How I Practice series for more insight: womenspreventivehealth.org/recommendation-videos/
Sample Post #6
(Anxiety)
Anxiety disorders affect nearly 1 in 5 adults in the United States. Of those adults, women are more than twice as likely to be affected in their lifetime. Download the 2023 Well-Woman Chart to see when @TheWPSI recommends anxiety screenings at womenspreventivehealth.org/wellwomanchart/.
Sample Post #7
(Breast Cancer)
@TheWPSI recommends that average-risk women initiate mammography screening no earlier than age 40 and no later than age 50. Learn more today: womenspreventivehealth.org/recommendations/breast-cancer/
Sample Post #8
(Breastfeeding Services and Supplies)
Access to breastfeeding equipment and supplies including double electric breast pumps (including pump parts and maintenance) and breast milk storage supplies should be a priority to optimize breastfeeding postpartum. More on @TheWPSI’s recommendation here: womenspreventivehealth.org/recommendations/breastfeeding-services-and-supplies/
Sample Post #9
(Screening for Cervical Cancer)
@TheWPSI recommends cervical cancer screening for average-risk women ages 21–65. Learn more about suggested screening frequency and methods based on age and risk level: womenspreventivehealth.org/recommendations/cervical-cancer/
Sample Post #10
(Contraception)
To prevent unintended pregnancies and improve health outcomes, adolescent and adult women should have access to the full range of contraceptives and contraceptive care. For more resources on WPSI’s contraception recommendation, visit womenspreventivehealth.org/recommendations/contraception/.
Sample Post #11
(Screening for Diabetes in and after Pregnancy)
In this episode of @TheWPSI’s How I Practice series, Dr. Cassondra Henderson shares how she incorporates Screening for Diabetes In and After Pregnancy in her practice. Watch here: womenspreventivehealth.org/recommendation-videos/
Sample Post #12
(Screening for Human Immunodeficiency Virus Infection (HIV))
When should clinicians start screening patients for Human Immunodeficiency Virus Infection (HIV)? @TheWPSI recommends starting at age 15. Earlier or additional screening should be based on risk. See more: womenspreventivehealth.org/recommendations/human-immunodeficiency-virus-infection/
Sample Post #13
(Screening for Interpersonal and Domestic Violence (IPV))
Only 1/3 of the teens experiencing Interpersonal and Domestic Violence (IPV) confided in someone. Learn how you can increase the odds with @TheWPSI’s recommendation: womenspreventivehealth.org/recommendations/interpersonal-and-domestic-violence/
Sample Post #14
(Screening for Obesity in Midlife Women)
Encourage your midlife patients to learn about individualized healthy eating and physical activity to maintain weight or limit weight gain to prevent obesity. For more on @TheWPSI’s Preventing Obesity in Midlife Women recommendation, visit womenspreventivehealth.org/recommendations/preventing-obesity-in-midlife-women/.
Sample Post #15
(Screening for Sexually Transmitted Infections (STI))
Sexually Transmitted Infections (STI) counseling is recommended by @TheWPSI as a preventive service for sexually active adolescent and adult women. Learn more at womenspreventivehealth.org/recommendations/sexually-transmitted-infections/.
Sample Post #16
(Well-Woman Preventative Visits)
@TheWPSI recommends women receive at least one preventive care visit per year. How do you ensure your patients are scheduling their yearly Well Woman Visit? #WellWoman
Sample Post #17
(Urinary Incontinence)
How does Urinary Incontinence impact your patients’ lives? @TheWPSI recommends screening women for urinary incontinence annually and assessing impact on quality of life. Learn more now: womenspreventivehealth.org/recommendations/urinary-incontinence/
Thanks for sharing!
Please contact WPSI’s Communications Administrator, Dashané James, at djames@acorg.org with any questions.
Well-Woman Chart
WPSI Coding Guide
Patient Education
Social Media Tool Kit
